Superdrug Optimum Swiss Apple Cream

What is it with Superdrug?  I just never think its a good as Boots and that anything of their own brand is going to be rubbish compared to the same product produced by Boots. I think its called being a snob?

So I was in need of a moisturiser and I was in Superdrug and spotted the day cream version of the much hailed Swiss Apple night serum.  I am sure you have all heard about this so I'll precis. Scientists in Switzerland noticed that when the apple fell from the tree it didnt wrinkle as rapidly as they had expected so they assumed that something in the apple was preventing early on-set wrinkling.  Which leads me to conclude that a) Swiss scientists are horribly under employed and b) that they have really weird thought processes.  So having done some scientific stuff at the apple they drew out the magic ingredient and sold it to the people that make a serum that costs £245 and to Superdrug who make a serum that costs £11.99.  Which, frankly, is also pretty odd and makes me think that the Superdrug serum was once stored on the shelf next to the appley magic stuff but thats as close as it got and likewise the newly released £9.99 day cream would be similarly lacking in any kind of active ingredient.

Here is the back of the box so you can read the dramatic claims for yourself:

Some pretty big claims don't you think?To be honest it was the mention of Hyaluronic Acid that swung it for me as I am pretty sure I read somewhere recently that its fab.


I have to say that for £9.99 its as nicely packaged as some of the more expensive creams I have tried.  Nice heavy glass jar and I like that the jar was sealed with a foil seal - it is Superdrug after all where finding a product that 20 thirteen year olds haven't already slormed all over the faces can be a complete chore.

The cream itself has a nice dense, cushiony feel to it and is not in the least greasy and has no real scent, that I have been aware of.


If you are a regular reader - hi! - then you'll know that I have some rosacea and very sensitive skin so I was a little concerned that this would cause me all sorts of issues.  The very first time I applied it I was a bit heart in mouth, initially there was some slight sensation, that I thought was going to increase to stinging but which stuck at tingling.  I have been using the cream for 4 days now, morning and evening and as I have been to the gym 3 out of those 4 days have used it again mid-morning after my shower.  Folks something weird is happening - my skin has never looked better!  Now it might be that I have been going to the gym so much and all that sweating is flushing the crap out, or maybe its the healthy eating; all that fruit and veg.  Or maybe its this £9.99 pot of appley magic?  Of course it could well be all 3!

It isn't always the best base for make up as it tends to form a sort of paste on your skin, that balls up and rubs off when you smooth on make up, it doesn't happen all the time and nor does it happen everwhere but its worth applying it and letting it settle before reaching for the foundation.  I have very dry skin and its mattifying tendencies have left me a tad dry a couple of time too, easily remedied by popping on a quick dollop of some Avene cream prior to the foundation.


I have every intention now of purchasing the night serum to see how I get on with that as well.  I do think that a slightly longer test than 4 days is going to be vital to give a really balanced review of this, so will post again at the end of the month just to update you but so far I'm impressed.


Bloody hell, have just found that on the Superdrug site you can buy both the day cream and the serum for just £16.98 rather than the usual price of £21.98 - bargain and wish I had spotted this, or that they had it in store perhaps?!