Thursday, 14 April 2011

Superdrug Optimum Swiss Apple Cream

What is it with Superdrug?  I just never think its a good as Boots and that anything of their own brand is going to be rubbish compared to the same product produced by Boots. I think its called being a snob?


So I was in need of a moisturiser and I was in Superdrug and spotted the day cream version of the much hailed Swiss Apple night serum.  I am sure you have all heard about this so I'll precis. Scientists in Switzerland noticed that when the apple fell from the tree it didnt wrinkle as rapidly as they had expected so they assumed that something in the apple was preventing early on-set wrinkling.  Which leads me to conclude that a) Swiss scientists are horribly under employed and b) that they have really weird thought processes.  So having done some scientific stuff at the apple they drew out the magic ingredient and sold it to the people that make a serum that costs £245 and to Superdrug who make a serum that costs £11.99.  Which, frankly, is also pretty odd and makes me think that the Superdrug serum was once stored on the shelf next to the appley magic stuff but thats as close as it got and likewise the newly released £9.99 day cream would be similarly lacking in any kind of active ingredient.

Here is the back of the box so you can read the dramatic claims for yourself:
Some pretty big claims don't you think?To be honest it was the mention of Hyaluronic Acid that swung it for me as I am pretty sure I read somewhere recently that its fab.

I have to say that for £9.99 its as nicely packaged as some of the more expensive creams I have tried.  Nice heavy glass jar and I like that the jar was sealed with a foil seal - it is Superdrug after all where finding a product that 20 thirteen year olds haven't already slormed all over the faces can be a complete chore.

The cream itself has a nice dense, cushiony feel to it and is not in the least greasy and has no real scent, that I have been aware of.

If you are a regular reader - hi! - then you'll know that I have some rosacea and very sensitive skin so I was a little concerned that this would cause me all sorts of issues.  The very first time I applied it I was a bit heart in mouth, initially there was some slight sensation, that I thought was going to increase to stinging but which stuck at tingling.  I have been using the cream for 4 days now, morning and evening and as I have been to the gym 3 out of those 4 days have used it again mid-morning after my shower.  Folks something weird is happening - my skin has never looked better!  Now it might be that I have been going to the gym so much and all that sweating is flushing the crap out, or maybe its the healthy eating; all that fruit and veg.  Or maybe its this £9.99 pot of appley magic?  Of course it could well be all 3!
It isn't always the best base for make up as it tends to form a sort of paste on your skin, that balls up and rubs off when you smooth on make up, it doesn't happen all the time and nor does it happen everwhere but its worth applying it and letting it settle before reaching for the foundation.  I have very dry skin and its mattifying tendencies have left me a tad dry a couple of time too, easily remedied by popping on a quick dollop of some Avene cream prior to the foundation.

I have every intention now of purchasing the night serum to see how I get on with that as well.  I do think that a slightly longer test than 4 days is going to be vital to give a really balanced review of this, so will post again at the end of the month just to update you but so far I'm impressed.

Bloody hell, have just found that on the Superdrug site you can buy both the day cream and the serum for just £16.98 rather than the usual price of £21.98 - bargain and wish I had spotted this, or that they had it in store perhaps?! 



  1. I keep eyeing this up in Superdrug but am always suspect of outrageous claims.
    I may have to give it a go now x

  2. I was very impressed with the SKII Facial Treatment Essence (, enough so that I have continued to use the product daily as part of my skin care routine after the test period. It's a luxury purchase to be sure, but this is one of the best products that can really make a significant difference in your skin, and so worth every penny.

    I applied the treatment each morning and evening after cleansing my skin and before moisturizer/primer and then makeup. Within just a few days I could see that my skin was much more supple and smooth - particularly in the t-zone. After about two weeks, I loved the beautiful glow my skin had - even without makeup.

  3. This looks like a nice moisturizer! LOL at your comment about the young'ins trying everything! We have the same problem here! Keep your mungy hands off the cosmetics! Even more though, companies need testers of all products! rant over xoxo jeanie

  4. Hi Kellie - I am hoping it continues to work as well over the course of the month, but I was a bit concerned about the claims myself!

    Hi Jeanie - that is the biggest issue with Superdrug, I think you hit the nail on the head! Its the lack of testers so you cant have a play, which is why people - not all of them are kids! - break into packs to try things.

    Lisa - Yay my first spam comment. I strongly suspect that readers of a post about at £10 moisturiser are going to be seriously underwhelmed by your plug for a £50 product. Nice try though. Now on yer bike.

  5. Debbie I think I might love you a little bit!

  6. Simone, we all do! Our Debbie cracks me up!! ;o)

  7. Simone & Leanne - ladies, what can I say. Thank you both! I right proper love you too btw! xx

  8. Jeez Debbie, this sounds a little bit amazing, and its from Superdrug and its their own brand?! Have you seen any visible reduction in lines (this is always the first thing i look for lol)??

  9. Jenny, bless you! It's been 4 days, these lines have been 44 yrs in the making, even I think I might need to give it a little more than 4 days!! But don't worry hen, I will update at the end of a month and see how things are looking then. Certainly so far the biggest benefit has been the apparent reduction in redness, frankly would be happy to be wrinkled to buggery provided my face isn't bright red and pimply! xx

  10. Ha had to laugh about reduction of lines in 4 days as a fellow 44yr old I know exactly where you are coming from. It sounds an interesting product and if you are noticing no redness and no sensitivity after 4 days then that can only be a good thing - as for the lines, good old polyfilla, works everytime! Jan x

  11. I started reading this yesterday and forgot to comment. So what has exactly changed then, the texture of your skin? You don't have big pores or owt like that and I think your skin is nice and smooth anyway!

  12. I've passed by this so many times but just like you I'm a bit of a snob when it comes to using Superdrugs own brand products. Although that has never been an issue with boots. Wierd!

    This sounds amazing and I think I'll be getting one for my mum!


  13. Hi Annabella, its the reduction in redness. My rosacea does tend to increase and decrease depending on hormones, food, weather who knows, anything and everything affects it and 90% of the time I am so red on my cheeks nose and chin that it is hard to cover with make up and looks dreadful without. Since I have been using this a lot of the redness in my cheeks has diminished, its by no means gone but it is way easier to cover with the yellow clinique concealer.

    Shifa, your mum will love you forever! And dont forget on the link on the post you can get the day cream and the night serum for £16 rather than £21!


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